SYMPHONY OF THE SEAS
SHIP PRODUCT LAUNCH

Royal Caribbean wanted to create hype about their newest ship, Symphony of the Seas.
But we faced two problems:
How do you generate interest in a cruise ship to an audience with no interest in cruising
AND say something new about a ship that has no new features to speak of?

2017 GRAMMYS & MIAMI art basel

Launched during Grammy Season and the months of Miami Art Basel, we wanted to both complement the local art scene,
and find a way to hold our own in that design-heavy context.

So we embarked on a design exploration that used existing Royal Caribbean imagery to create abstract art-like
pieces that teased and inspired an experience this critical audience would normally ignore.
Full of movement and energy, with very little branding, these extraordinary boards looked nothing like an ad.

CAMPAIGN CREDITS:
SVP Group Creative Director / Art: Rob Kottkamp
SVP Group Creative Director / Copy: John Kearse
Creative Director / Design: Sean O'Brien
Associate Creative Director / Art: Erek Vinluan
Associate Creative Director / Copy: Mark Philip
Senior Art Director: Lisa Della Piana
Senior Copywriter: Sarah Litwin-Schmid