Degree Deodorant's new MotionSense technology is activated by motion.
So we created a spot that was more MTV than TVC.
DIRECTOR: Lope Serrano
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CAMPAIGN CREDITS:
SVP Executive Creative Director / Art: Tim Vaccarino
SVP Executive Creative Director / Copy: Dave Weist
SVP Creative Director / Copy: Jon Ruby
VP Creative Director / Art: Enrique Camacho
Senior Art Director: Lisa Della Piana
Senior Copywriter: Sarah Litwin-Schmid